We gathered
that the online store, which is powered by Gloo.ng,
is under the Gloo.ng SuperBrands programme. This initiative is coming two
years after the strategic alliance between the two brands aimed at enabling
convenience and the delivery of more value to P&G’s customers with
Gloo.ng’s platform for online retailing of Fast Moving Consumer Goods.
According to
Gloo.ng, the SuperBrands programme was a service being rolled out exclusively
for first class multinational and fast moving consumer goods brands. To celeberate
the launch of the online store, P&G said it had lined up promotional offers
exclusively available on the online store for its customers.
The Chief
Executive Officer of Gloo.ng, Dr.
Olumide Olusanya, said: “The online store has built
a fast growing platform specially targeted and excelling at serving the same
customer base and market that P&G serves, using the same core brand values
and principles that have made P&G the globally acclaimed brand that it is. We
believe that the brand Gloo.ng has built resonates with that of P&G.”
Dr. Olusanya
said that the two firms had been in a strategic alliance for over two years and
that the partnership was expected to continue in the long term. According to
him, he expected the partnership to evolve to deeper levels as Gloo.ng scales
to realise its vision of building Nigeria’s biggest supermarket brand.
He said: “The same level of excellent and unbeatable customer service
that the Gloo.ng brand is now known for will be extended to this.”
Morgan okoya · HR Executive at Self Employed (Business)
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