Facebook’s status as the dominant social network may be challenged by emerging
social media platforms like Google+ and Pinterest. Despite this, Facebook
remains the most popular social network around. As a result of its wide use, many
business managers are already making moves to leverage the huge user base to
help them meet certain marketing goals, which is evidently working for them.
To learn how
effective marketing can be achieved on this Facebook, Tectono Business Review has
highlighted certain strategies and guidelines that have to be considered. These
are:
Create a Facebook plan
In getting
leads and customers on Facebook with ease, the first step to take is to create
goals and a strategy. As such, other steps to determine the best plan for the
business will also include quantifying your goals, reviewing your buyers’
persona, and creating a unified campaign. You have to use your current Facebook
analytics to determine goal target click through prospect to lead and lead to
customer conversion rates. Having a set of numbers will allow you to easily analyse
your results. In order to increase your number of customers through Facebook,
you need to reach the right audience. Study up on who your ideal audiences are
and identify the best ways to target them. What you do on Facebook should go
hand-in-hand with the rest of your marketing in order to maintain a cohesive
brand image that resonates well with your audience. Make sure that what you are
posting and offering on Facebook is integrated into the rest of your marketing
efforts.
Expand your Facebook frontier
It is not
enough for businesses to rely solely on their present number of customers, but
they need to get more in order to increase their sales volume. In getting more
customers, the first step is to increase the number of people you are reaching
through the social media site. The number of Facebook fans can increase by
using tools like images, high quality and frequent content, coupled with
optimal time. Images are capable of attracting people’s attention and prompt
people to skim through their Facebook newsfeed or a company’s page. You have to
use attention-grabbing visuals to make your content stand out. The half-life of
a Facebook post is only 3.2 hours. Posting frequently will ensure that more people
are seeing your message. See, you do not have to sacrifice quality just to
increase your post frequency. People want relevant and useful information that
is pertinent to your industry. So, stop the spam. Study previous Facebook
analytics to see when your posts have the most interactions and highest click
through rates. This will vary by industry.
Create a content calendar
Lot
information is posted on Facebook every second but the quality of the information
will determine its reach. Creating high quality Facebook posts and offers is
time consuming and will have to be strategic. The solution to this is to create
a content calendar that includes what you want to post and when you want to
post it to Facebook to help keep you organised and up-to-date. Use a social
media publishing tool to automate your posts. This will help ensure you have a
consistent flow of content being published, even when you’re at your busiest. Your
calendar should include everything from specific offers to industry information
you want to share with your fans. Don’t forget to schedule posts that promote
your latest blog content. Your goal should be to publish diverse content as
frequently as possible without sacrificing quality. The strategies highlighted
will assist marketers to targets their efforts on making leads, interacting
with fans, creating new posts, and monitoring analytics of the organisation’s
Facebook page.
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