Wednesday, 29 July 2015


Nicholas Martin, CEO, Jumia Nigeria
“With a youthful, mobile-savvy population, a growing support ecosystem and an ever-increasing business space for entrepreneurs, Nigeria is the biggest market for technology-driven solutions.” ~ Nicholas Martin

Mr. Nicholas Martin, who made the assertion above, is the Chief Executive Officer of Jumia Nigeria. He made this known on day-two of the TECH+ Exhibition and Conference, held in Eko Hotel & Suites, Victoria Island, Lagos. Yes, the crew of Tectono Business Review was at the conference. Mr. Martin noted that the Nigerian economy had a huge chance to grow from opportunities available from technology.

According to Mr. Martin, Nigeria is at the forefront of technology and the best place for the next mobile revolution, if government and the private sector can develop needed infrastructure to strengthen the ecosystem for innovation in technology in Lagos and other cities.

In his own words: “It is not that it is going to be a place for the smartest people in the world, but it is only here that there is a massively connected population. It is ahead of China, India and the United States. Over there, the desire to patronise mobile Internet and services is much lower. Here it is different. We are working with MTN to ensure that people can retail on mobile. We are dong retail on mobile re-inventing the wheel online. We have thousands of people that have downloaded our app and are making purchase. Some of them have never seen a laptop or a desktop. Where Nigeria is going to have an edge over other countries in the wave of software revolution is mobile.”

In her own speech, the Senior Manager, Masterbrand, MTN, Mrs. Saidat Lawal-Mohammed, said that MTN was creating an enabling environment and re-working with partners to ensure the growth of the ecosystem.