Wednesday, 29 July 2015

SONA AGRO ALLIED FOODS LAUNCHES NEW PRODUCT CALLED THIN CRACKERS BISCUITS

Wow!!! This is a very good development. The best online business news publishers in Nigeria, Tectono Business Review, gathered that Sona Agro Allied Foods Limited; a subsidiary of Sona Group of Companies, which is a conglomerate with interests in diverse sectors of the Nigerian economy; has introduced its newest product into the Nigerian market. It is called THIN Crackers biscuits.

  The Managing Director of the company, Mr. Subramaniyan Murugesan, who spoke with our correspondent, said: “THINS Crackers biscuits represents another positive step towards ensuring that we fulfil our mission of making quality products, equivalent to American and European products standard, available to Nigerian consumers. We constantly seek to evolve with customers to ensure that we meet the expectations in terms of variety and quality. We have recently expanded our production capacity to ensure that we produce more of the various biscuits in our product range. Our more than a decade experience in baking and confectioneries along with the state-of –the-art technology and a high level of hygiene, guarantees that we produce world class products.”

According to the Sona Agro Allied Foods boss, the company has planned some marketing activities to advertise the newest product, THINS CRACKERS Biscuits. They include: ‘Back to School’ visits to schools in Lagos and Ogun States, road shows, in-store activation, and mass sampling aimed at giving new consumers their first taste of the product.