Tuesday, 21 July 2015

VITAFOAM OPENS ANOTHER COMFORT CENTRE IN WARRI

Vitafoam Nigeria Plc, one of the most successful companies listed on the floor of Nigerian Stock Exchange, has inaugurated another Comfort Centre in Warri, Delta State, in an attempt to improve its income profile. Vitafoam manufactures comfort products.

In a statement made available to Tectono Business Review, on Sunday, Vitafoam Nigeria Plc described the comfort centre as a strategic presence of Vitafoam in any location that provides an easy access to the company’s products. It said the inauguration was done at the weekend.

The Group Managing Director of Vitafoam Nigeria Plc, Mr. Taiwo Adeniyi, in that statement, told the company’s key distributors that the rationale for a second comfort centre in Warri was to meet the increasing demand for the company’s products in view of the quality associated with them.

In Mr. Adeniyi’s own words: “Vitafoam Comfort Centre is a retail concept born out of the need to provide convenience and complete solution for our esteemed customers’ needs for premium comfort, wellness and relaxation. It is an experimental centre where our esteemed customers view, appreciate and experience Vitafoam products in use and the world of Vitafoam.”

The Vitafoam Nigeria boss listed the products range in the comfort centre to include lifestyle products such as eco-robust sofa, cox louges, cladding club chairs, cupboard, tables sets, duvet, bedsheets, throw pillows and memory topper, premium health products such as spring matresses and twills. He noted that the company also produced baby cot, sofa and mat.

He said: “We also have vita leisure mat, judo trendy mat, exercise mat, music pillow and multipurpose sofa in our product range.”

Mr. Adeniyi made it clear that over the years, Vitafoam had moved from being a household name in the production of just mattresses and pillows to being a foremost provider of ultimate comfort products. He commended the distributors for their consistent loyalty and assured them of regular production of top-class products at competitive prices.