It is a well-known fact that for managers of Small and Medium-scale Enterprises and big corporate organisations, Facebook is often used to relate with many of their customers owing to the fact that it is one of the prominent social media platforms that can be used to draw traffic to the business website.
Tectono Business Review has noted that the advantage of having a huge followership on Facebook can be translated into business growth through visits to the website. Statistics show that more than 1.4 billion people use Facebook to connect with those who matter to them, and more than 900 million visit every day. Moreover, a Facebook advert can be run by selecting the audience who will see it based on location, age as well as interests. Consequently, a business manager can utilise this opportunity to attract more Facebook fans and offer more products to them.
These are
the methods of directing your Facebook fans to your business websites and
blogs, according to Tectono Business Review:
Create
quality content
People spend
a lot of time on checking their e-mails, reading posts on Facebook and Tweeter,
but it takes a very strong content for them to visit websites. This is the
means of drawing people from Facebook to your website. See, Facebook users need
a good reason to visit your website. The most effective way to drive traffic
from Facebook is by providing fans with the high quality content they want to
read. This will not only get visitors to your site, it will keep them coming
back.
How
to create good content?
Good content
is expected to stand out and arrest the attention of readers. You have to use
images to make your content visually interesting. Listen to your audience and
write what they want. Also, include data to prove your point and give you more
authority. Provide examples so your audience is able to easily understand your
point. Make sure your content is relevant to your industry.
Link
back to your website
Once good
content has been created, the next move is to draw the audience to go beyond
your Facebook page and spend time on your website. The best way to achieve this
is by offering an irresistible call-to-action that takes a fan from Facebook to
a landing page. This opens up the opportunity of turning that prospect into a
lead simply by providing an offer. Post a variety of offers, from limited time
promotions to e-books and demos, to ensure you are engaging people at all
stages of the buying process. Just make sure the offer you provide is aligned
with your business goals and brand identity. It’s absolutely crucial to have
links to your external site on Facebook. While memes and other images are great
for developing a company personality, they don’t move people through the
marketing funnel and turn them into customers.
Create
a sleek landing page
The key to
creating your landing pages is to make them straight to the point, so the
viewer knows exactly what you’re offering and what they’re supposed to do.
To
accomplish this, Malik says, “Whatever you offer in your post and CTA, have the
same message and offer on the landing page. You want people to solely focus on
what you’re offering and immediately know the next step they should take.”
“Don’t
clutter the page with navigation bars that redirect back to your homepage and
social media sharing links. The only option your prospect should have is to get
your offer.”
“Tailor your
form questions to the type of offer you are making. Don’t scare off your top of
the funnel prospects by asking questions that are too personal. Start with the
basics, then ask more detailed questions as leads become more qualified, “
Create
effective forms
Forms can be
provided for each visitor that visits a website to drop information that will
encourage continuous relationship. The landing page with a form will allow the
website owner to collect critical information from Facebook fans that will not
only turn them into leads, but also help to track their interactions with the
company. It is critical that you collect appropriate data with each offer you
give. This means including different form fields depending on where the lead
falls in the marketing funnel. While you may only ask for name and email
address when you’re promoting a top of the funnel 2-for-1 offer, you should ask
more personal questions when it comes to an e-book or more in-depth offer.
If possible,
use progressive profiling or smart forms to make filling out forms less of a
hassle for your leads. This way, when a lead returns to your website to
download another offer, they won’t have to fill out previously completed
fields. As you continue to nurture your leads, you will be able to ask new
questions each time without having excessively long forms.
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