Tuesday, 11 August 2015


It is a well-known fact that for managers of Small and Medium-scale Enterprises and big corporate organisations, Facebook is often used to relate with many of their customers owing to the fact that it is one of the prominent social media platforms that can be used to draw traffic to the business website.

Tectono Business Review has noted that the advantage of having a huge followership on Facebook can be translated into business growth through visits to the website. Statistics show that more than 1.4 billion people use Facebook to connect with those who matter to them, and more than 900 million visit every day. Moreover, a Facebook advert can be run by selecting the audience who will see it based on location, age as well as interests. Consequently, a business manager can utilise this opportunity to attract more Facebook fans and offer more products to them.

These are the methods of directing your Facebook fans to your business websites and blogs, according to Tectono Business Review:

Create quality content
People spend a lot of time on checking their e-mails, reading posts on Facebook and Tweeter, but it takes a very strong content for them to visit websites. This is the means of drawing people from Facebook to your website. See, Facebook users need a good reason to visit your website. The most effective way to drive traffic from Facebook is by providing fans with the high quality content they want to read. This will not only get visitors to your site, it will keep them coming back.

How to create good content?
Good content is expected to stand out and arrest the attention of readers. You have to use images to make your content visually interesting. Listen to your audience and write what they want. Also, include data to prove your point and give you more authority. Provide examples so your audience is able to easily understand your point. Make sure your content is relevant to your industry.

Link back to your website
Once good content has been created, the next move is to draw the audience to go beyond your Facebook page and spend time on your website. The best way to achieve this is by offering an irresistible call-to-action that takes a fan from Facebook to a landing page. This opens up the opportunity of turning that prospect into a lead simply by providing an offer. Post a variety of offers, from limited time promotions to e-books and demos, to ensure you are engaging people at all stages of the buying process. Just make sure the offer you provide is aligned with your business goals and brand identity. It’s absolutely crucial to have links to your external site on Facebook. While memes and other images are great for developing a company personality, they don’t move people through the marketing funnel and turn them into customers.

Create a sleek landing page
The key to creating your landing pages is to make them straight to the point, so the viewer knows exactly what you’re offering and what they’re supposed to do.
To accomplish this, Malik says, “Whatever you offer in your post and CTA, have the same message and offer on the landing page. You want people to solely focus on what you’re offering and immediately know the next step they should take.”
“Don’t clutter the page with navigation bars that redirect back to your homepage and social media sharing links. The only option your prospect should have is to get your offer.”
“Tailor your form questions to the type of offer you are making. Don’t scare off your top of the funnel prospects by asking questions that are too personal. Start with the basics, then ask more detailed questions as leads become more qualified, “

Create effective forms
Forms can be provided for each visitor that visits a website to drop information that will encourage continuous relationship. The landing page with a form will allow the website owner to collect critical information from Facebook fans that will not only turn them into leads, but also help to track their interactions with the company. It is critical that you collect appropriate data with each offer you give. This means including different form fields depending on where the lead falls in the marketing funnel. While you may only ask for name and email address when you’re promoting a top of the funnel 2-for-1 offer, you should ask more personal questions when it comes to an e-book or more in-depth offer.

If possible, use progressive profiling or smart forms to make filling out forms less of a hassle for your leads. This way, when a lead returns to your website to download another offer, they won’t have to fill out previously completed fields. As you continue to nurture your leads, you will be able to ask new questions each time without having excessively long forms.