Yes, Primedia
Unlimited’s XP Digital™ subsidiary, which has the sole advertising
rights to 42″ and 65″ high definition screens in Clicks and Dis-Chem stores,
offers the perfect communication platform. XP Digital™’s screens are
located at the retailer’s dispensary points, an optimal focus area to share
information with customers while they’re waiting to have their scripts filled.
Kaspersky,
an advertiser and anti-virus software supplier, wanted to communicate the
availability of its protection software for cell phones to parents, and chose
to partner with XP Digital™ for another three month period.
The Managing
Director of XP Digital, JD Henderson,
said: “Our strategically placed screens, combined with
high dwell areas and a captivated audience, make an ideal environment to
communicate Kaspersky’s ‘Protect Your Child’ campaign and the benefits of
having proper protection software in place at home.”
According to
him, the product also offers parents peace of mind by restricting data and
social media usage; it protects a child’s identity; puts foul language barriers
in place and has the ability to place time restrictions on certain online
activities.
He added: “The displayed ad succinctly communicates the product’s
benefits and directs consumers to their nearest Incredible Connection to
purchase the product. Many of our represented Dis-Chem and Clicks stores are
already situated in the mall space, making the path to purchase a fairly
convenient one. So far, we’ve had a very positive response from the campaign,
both from our client and from consumers. Kaspersky has confirmed that they are
advertising in the right market to the right audience and are very happy with
the current progression of the campaign. In fact, plans are already underway
for a follow up campaign.”
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