Mr. Emuwa
spoke at the unveiling of the Union Bank’s new brand identity in Lagos last
week. He said that the refreshed brand is in line with the bank’s strategic
ambition to become a highly respected provider of quality financial services in
the country.
Also
speaking at the event, the bank’s Chairman, Senator Udoma Udo Udoma, said: “I am very proud of the strides the bank has made during my
time as Chairman and I commend the Board, Management and staff on their hard
work over the years and I am sure the bank will continue to succeed as it
embarks on a new phase with a refreshed brand identity.”
The
highlight of the event was the unveiling of a massive replica of Union Bank’s
iconic white stallion in its new form and Union Bank’s new logo.
While speaking
on the new identity, the Head of Corporate Affairs & Corporate
Communications of the bank, Ogochukwu
Ekezie-Ekaidem, said: “Union Bank is one of
the longest standing financial institutions in Nigeria and our new identity
pays homage to our past and carries with it our proposition for the future. In developing
the new identity, remaining true to our brand proposition of simplicity was
foremost on our minds. Our iconic white stallion, which represents strength and
passion, is now in motion, cantering forward with energy and dynamism.”
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