Tuesday, 27 September 2016

LET US ALSO LOOK AT THE UPSHOTS OF RECESSION

Recession is a global and eternal economic reality which nations have to grapple with from time to time. So, our current predicament is neither unique nor would it be the last time it would occur here. However, nations must equip themselves with the capacity to deal with recession and make it as brief as possible.

Invariably, economic recession brings in its wake heightened social maladies which nations must address urgently. For instance, recession in 18th century Great Britain resulted in people being “compelled to seek their livelihood by begging, robbing, stealing, cheating, pimping, flattering, foraging, gaming, lying, fawning, whoring, according to Jonathan Swift, 1667-1745.

Another recession in the same country in the 19th century added to the situation “where you could buy a thirteen-year-old girl for a few pounds – a few shillings – if you wanted her for an hour or two,” according to the Children’s Employment Commission Report, 1867.

The Great Depression in America lasting from 1929 to 1933 gave rise to the power of the Mafia – which has remained in the US till today. Today in Nigeria, idleness involving millions of our people (especially the youth), has added to existing social maladies. Such “jobs” as: pipeline vandalism, kidnapping, armed robbery masquerading as militancy, drug trafficking and abuse, child and women trafficking, gun-running, bribery, extortion, arson, ballot box snatching, institutionalisation of embezzlement of public funds as well as religious terrorism.

When recession increases the number of the jobless, the Devil’s workshop is filled to the brim, thus increasing the rate of heinous and violent crimes in the society. To some extent, the current fight against corruption could be futile; partly because it assumes that corruption resides only at the top. The sheer number of people driven to crime by joblessness might overwhelm the legal/security system unless urgent steps are taken.

The jobless and poor will stay awake because they are hungry; the Haves will not sleep peacefully because the hungry multitudes will keep them awake. Recession is a multi-faceted war declared on the foundations of society. It is important to keep this reality in view while planning our ways out of the recession.

The provision of well-targeted financial stimuli and bailouts can help in blunting the blight of crime and terror in a recession. Since the Federal Government wishes to “spend its way out” of the recession, care must be taken to ensure more money ends up in the pockets of the common people, not just a few rich and well-connected people. The law enforcement agencies and the courts must brace themselves for the challenges of crime in this recession. The stick and carrot approach always works – even in a recession. (Vanguard)

Have you heard this? Many Nigerian exporters have been defrauded of huge amount of money in the process of exporting commodities to foreign countries. Do you know why? They were not trained on export operations, management, documentations and the best methods of payment in export trade. This is terrible!!! Nigerians cannot continue to lose money to foreigners in the course of export business. Exporters, why don’t you get a practical manual that teaches the stages of export trade from processing and packaging of commodities to receipt of payment by the foreign buyers. It teaches export operations, export management, export documentations and methods of payment in export trade? It is a contemporary step-by-step guide to export trade. It tells all the contemporary dynamics in export trade. To get it, click on the link below:

E-mail marketing is the easiest and most affordable way of reaching your target audience and would-be customers within some minutes. If you spend little percentage of just your one month budget for advertisement on email marketing, you could double your client base. Harvard Business Review has proven that email marketing has a far higher return on investment (ROI) than traditional advertisement and even the highly advocated social media adverts.

E-mail marketing is fast becoming the most reliable and profitable marketing strategy in this country owing to the fact that each recipient of your e-mail campaign is more likely to patronize you. So, if you have not started using this strategy in your business, you are definitely missing a whole lot of patronage from prospective big clients.

With e-mail addresses at your disposal, you do not need to pay through your nose again in placing adverts in the print or electronic media for your products and services. You just have to package your adverts/proposals very well and send directly to your prospective clients via e-mail. It will reduce cost, time and improve the bottom-line of your organization. The e-mail addresses are usually separated with commas (,). You will just paste your proposal/advert on the body of the e-mail, copy and paste the e-mail addresses on the BCC row bit by bit and send. It is very simple. For more information on the advantages of e-mail marketing, click the link below: