Wednesday, 28 June 2017

NIGERIANS REJOICE AS CHI LIMITED INTRODUCES GOGURT, ALSO KNOWN AS ‘AJALA’, TO THE MARKET

Tectono Business Review gathered that Chi Limited has added to its stable the Gogurt pack, under the Hollandia Yoghurt brand, as it strives to keep to its brand promise of “Nourishing Goodness for Every Moment.”

The company stated that it is a feat that has seen it become a preferred and generic name among consumers in yoghurt market, but now more popular with the 315ml Hollandia Gogurt, also known as “Ajala”.

Designed for on-the-go consumption, it was nicknamed “Ajala” because it goes with you everywhere you go and provides an easy and convenient way for lovers of the brand to enjoy its delicious goodness, while in transit.

According to Jennifer Dike, a nurse, who spoke with Tectono Business Review, “Commuting daily from my house at Egbeda to my hospital at Victoria Island means I would be constantly stuck in traffic to and fro. Spending long hours in traffic can sometimes be frustrating and challenging and requires a daily beverage companion to keep me nourished and refreshed for the day.

“I had seen the Hollandia Gogurt pack with some commuters in previous transit situations but did not know what to make of it until I got a pack for myself. The product stands way above other beverages offered in transit because of its refreshing, healthy, filling and delicious taste.”