As an online publisher,
advertiser, researcher and social media manager for excess of four years, I
have been using the social media platforms to bring The Hope Valley Fertility
Clinic’s services and the medical director, Dr. Michael Ogunkoya, to the
door-steps of people living with fertility challenges. Let me discuss the
social media platforms one after the order.
FACEBOOK
Dr. Michael Ogunkoya’s personal
Facebook account
When I joined the clinic, I
discovered that medical director’s personal Facebook account did not have his
profile picture and there was no ‘Dr’ before his name for proper identification.
I changed his profile name from Michael Ogunkoya to Dr. Michael Ogunkoya. I
also looked for his nice picture and uploaded as his profile picture. The
number of friends on the account was 308. I increased it to the maximum 5,000
friends in February, 2019.
I was using the Facebook account
to send friend requests to followers of the following fertility clinics on
Facebook: The Bridge Clinic, Nordica Fertility Centre, Medical Arts Centre, St.
Ives Specialist Hospital etc. I can confidently say that excess of 80% of them
are people living with fertility issues. That was how I increased the friends from
308 to 5,000. This can be verified.
What I presently do is removing
friends that were added before I resumed that do not have fertility issues and
adding people with fertility issues. I chat with them on a daily basis and they
tell me their fertility problems, thinking that they are communicating with the
medical director. I give them doctor’s number to call and also the clinic
address. I also give the doctor their enquiries to respond to for onward
transmission to them.
Facebook Groups
As an online publisher and
advertiser, I have been growing and using personal Facebook group such as
Infertile Women in Nigeria looking for Fertility Treatment, From Infertility to
Fertility, Gynaecologist, Fertility Specialist and Patients, Tectono Business
Review, Nigeria Business Review, Channels Business Review, Back to Export
Initiative, Lagos Business Review, Port Harcourt Business Group, Abuja Business
Group. I also have access to other groups like: Medical Group, Medical Group2,
Medical Group3, Proud to be a Nurse, Omni Health and Wealth, Medical Cases
Wikipedia etc. I post link to all the adverts and publications of the clinic. From
this Facebook Groups, the medical director and services of the clinic are
exposed to the entire world to read.
Facebook Pages
I had started growing the clinic’
Facebook page when UpperMark operators used blackmail to stop me from using it.
I decided to be using my own personal pages like: Tectono Business Review,
Friends of Alhaji Aliko Dangote, Back to Export Initiatives. I also created a
personal page for Dr. Michael Ogunkoya. Those pages have thousands of
followers. I also post the links to the clinic’s adverts and publications to
increase its visibility.
LINKEDIN
I had also started using and
growing the clinic’s linkedin account when I was stopped. I started using mine
that has more connections with high networth individuals capable of paying for
fertility treatment. My account has almost 9,000 connections and I expose the
clinic’s services to all of them.
TWITTER
My personal twitter account has
many followers and I equally expose the clinic services to all of them. I
followed many followers of the mainline fertility clinics mentioned above. Enquiries
have been coming from here.
BLOGGING
The blog, which was created in
2015, is a news website where all the adverts, advertorials and all
publications of the clinic are made. It has been running from inception. The
blog has readership from virtually all the countries of the world. It is from
the blog that I post link of the clinic’s adverts and publications on the
social media platforms for more visibility. People with fertility challenges
read the publications, comment, make enquiries and also call. I run adverts for
the clinic on a daily basis using the blog. The beauty of publishing on the
blog is that what is published two years ago can still be accessed and re-shared
on the social media platforms for followers to read as many times as possible.
I published the profile of the
medical director, as seen on the office desktop computer, and it has attracted
thousands of viewership from all over the world. I also published interviews
and write-ups of him that I saw on the websites of the major print media houses
in Nigeria. The beauty of it is that at the foot of each publication, I add a
brief advert of the medical director, his contact phone number and the clinic’s
contact address. It has been working. On a daily basis, I publish at least one
advert showcasing the medical director as one of the best consultant
gynaecologist and fertility specialist in Nigeria and also the clinic as the
most trusted one in the country.
AS THE
SECRETARY/FRONT-DESK/DATABASE MANAGER
I come to work very early on a
daily basis and ensure that the reception is cleaned. I attend to patients and
all other people coming for one thing or the other, ensuring that they are all attended
to. I receive messages for the medical director when he is not in the clinic. I
receive all cash paid by patients and issue receipts. I am in charge of all the
patients’ documentations. I am in charge of all the clinic’s research, typing
and printing of letter and proposals.
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