Monday 21 September 2015


In order to launch the first LTE compliant smartphones in Nigeria, Smile Communications Nigeria Limited has partnered with Samsung Electronics West Africa. It should be noted that Smile Communications Nigeria is the first authentic 4G LTE provider in Nigeria and also the first to go into this performance enhancing partnership with Samsung.

Tectono Business Review got to know this development in a joint statement signed by the Chief Marketing Officer of Smile Communications, Mrs. Alero Ladipo and the Director of Information Technology and Mobile of Samsung Electronics West Africa, Emmanouil Revmatas, which stated that the two companies’ steps were in line with Smile’s vision of providing superfast and reliable internet service in Nigeria.

According to the two companies, it is essential for them to improve the customer experience through their product propositions. The statement highlights the noble pedigree and innovative streak of both companies which they are determined to harness in serving the best interest of their customers. The offer will be available at all Smile Stores and some selected Samsung stores.

In her reaction to the collaboration of the two companies, Mrs. Ladipo stated that Smile Communications was specifically focused on the importance of partnerships of this nature to deliver on the end-to-end needs of the customer.

She added: “The customer experience at our shops should create a lasting impression with the customer. A customer must enjoy the simplicity of the service and leave ready-to-go. Our partnership with Samsung gives the customer the opportunity to own the latest Samsung LTE compliant smartphone (Samsung Galaxy S6 edge with a Samsung complimentary clear cover), a 5GB bundle SmileOn plan for a fixed price.”

In his own speech, Mr. Revmatas said that the Galaxy S6 edge had the world’s first-ever dual curved edge display, which distinguishes the device as the ultimate premium Smartphone. According to him, this partnership with Smile on S6 edge is the first of its kind in Nigeria that offers consumers the opportunity to drive productivity with a unique smartphone coupled with the 4G experience that Smile LTE network offers.

In his own words: “Our collaboration with Smile on the Galaxy S6 Edge LTE launch is a staunch affirmation of Samsung’s drive for novelty in the smartphone market globally. Samsung is committed to continuously engaging in partnerships that highlight innovations that create an impact in the life of consumers’. This partnership with Smile on S6 Edge will give Nigerians the opportunity to drive productivity with a unique smartphone coupled with the 4G experience that Smile LTE network offers. We are pleased that Nigerian consumers will have the opportunity to reach new and progressive frontiers with their Samsung Galaxy S6 edge device.”

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