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| Peace Anyiam-Osigwe |
The AMAA boss traced the reason
why film producers in Nigeria are not well-paid to the fact that they do not
collaborate with brands that could support their projects. In her own words, “When you look at the investment of time, effort, and other
things that our producers put into their content and what they are paid for
this content, it means that we are rich in content but poor in receivables. So
it may mean that we aren’t producing the high end quality that should give us a
higher return. But at the same time, if our ecosystem was working, because
films don’t just make money from sales; they make money from brands and so many
different other aspects, the producers will be in a better position.
“You hear that Nigerian
producers made about 3000 or 4000 films a year and then you hear the figures of
the returns on investment; then you hear about the American film industry that
made about $22 billion. Now something is wrong with what we are doing and our
understanding of how to distribute our films.”
Peace Anyiam-Osigwe, who is a
scion of the celebrated Anyiam-Osigwe dynasty that brings president of
different countries on a yearly basis for Emmanuel Onyechere Osigwe
Anyiam-Osigwe Lecture Series, said that while the quantity might be something
of note, the quality of films produced would determine the monetary returns
filmmakers would enjoy while also drawing attention to areas Nollywood needs to
improve on. She said, “I think that both work, but I
think we need to work more on our quality. Like I always say, our foundations
have to be right, so the scripting of the average Nigerian film has to be up-scaled
to a much higher level that will make it easier for producers to achieve better
quality products.”
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