While speaking at its Get Alert in Millions press conference in Lagos, the bank’s Deputy Managing director, Mr. Mohammed Balarabe, made it clear that it was the sixth in the series of promos by Fidelity Bank to promote the savings culture.
The promo is expected to
run for nine months and is aimed at helping people imbibe the culture of
saving, self cash boost and more importantly for economic development despite
the current economic situation.
He said: “This is the sixth promo that we are holding and it is going
to last for nine months. We have had previous promos and all have been successful
and when I say successful, I don’t mean that we have met the expectations
of savings account, but we have got more and more people and also still in the
process of getting more people to develop the culture of saving. Last year, we
had Save for Shelter Promo, where we gave out some houses as well as cash.”
The Fidelity Bank’s Deputy
Managing Director further said that the promo was initiated to give its
customers a boost in their savings as he also implored the customers and
prospective ones without an account with the bank to participate to win instant
prizes.
In his own words: “This particular time, we are rolling out the Get Alert In
Millions Promo at a time when the economy is tight and where cash is king. The
whole idea is for people to participate in it and get a major cash boost and we
are imploring our customers and those who are not our customers to save for
economic development and for themselves but more importantly save to ensure
that they qualify for the prizes to be won.”
In hhis own speech, the Retail
Banking and Information Office of Fidelity Bank Plc, Mr. Obaro Odeghe, listed the criteria for participating in the
promo including the star prize of N5 million and that the bank would give
out over N105 million cash gifts.
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