Friday, 27 November 2015


Business owners embracing blogging will really enjoy the benefits and grow their businesses. When we speak to business owners about blogging, the response we get is “does anyone even read these things?” Building a “tribe” means building relationships with your customers. There are sundry of online benefits to posting high-quality content’s on your business blog regularly, and one of the most important gain is that information seekers, search engines will recognise you and your website easily. This can help attract potential customers, and sustain old ones loyalty and increase their trust in your product or services.

Blogging is an excellent marketing tool for businesses. To get customers to visit your blog, you need to write quality content every week. The benefits of a blog increase in manifold as you increase your publishing frequency. From the recent studies we have done, businesses that blog regularly are more likely to generate leads via their website than businesses that don’t. It also builds trust in your business.

Business blogging is a good marketing strategy and a valuable tool for any business. In order for your business to be successful, it is essential for people to know about your brand as well as the products and services you offer.

Networking will help you establish trusting relationships with potential customers just as attending networking events regularly and cultivating long-term relationships with your fellow professionals can help a great deal.

You need to develop your network to recognise your ideal customers and the unique problems that you solve in your business. That way, when members of your network come across other people, they can introduce your company which will create an optimal situation where you are solving, not selling.

An attractive website can make your business look professional. But the real benefits will depend on functionality and ability to attract customers to your business. If your website is outdated, consider a redesign.

To combine business blogging with in-person networking, here are five ways that will help you attract new clients, grow your network, and enhance your business growth:

1) By publishing blog posts on a variety of topics that correspond to the specific customers, products, services or situations that you deal with in your business, your networking colleagues can easily find and share this specific information when they meet an ideal customer for you.
2) On your blog, you can educate people by including case studies that will clearly show your network; what you do and who you do it for.
3) Visit networking events, get call cards and visit other company’s websites. When you find a current and highly informative collection of articles (blogs) about the same topics you referred to at the meeting, it will validate the positive impression you made in person.
4) Members of your network may also post your content on the social media to share with their entire network. By blogging consistently and linking to your posts on social media, it makes it easier for people to know you. You can return the favour with a simple public “thank you” that your followers will see.
5) If you speak to someone at a networking event who might also be a potential customer, blogging gives you a non-threatening and effective way to continue the conversation. Simply send them the link to one or two of your blog posts that either describe how you solved a similar problem for another client or provide some self-help tips they can apply immediately, to get some initial relief.

It is instructive to conclude here that blogging and social media don’t replace physical networking, but combining both and using them effectively will help you enhance your business relationships both physically and online. (nationalmirror)