Blogging is
an excellent marketing tool for businesses. To get customers to visit your
blog, you need to write quality content every week. The benefits of a blog
increase in manifold as you increase your publishing frequency. From the recent
studies we have done, businesses that blog regularly are more likely to
generate leads via their website than businesses that don’t. It also builds
trust in your business.
Business
blogging is a good marketing strategy and a valuable tool for any business. In
order for your business to be successful, it is essential for people to know
about your brand as well as the products and services you offer.
Networking
will help you establish trusting relationships with potential customers just as
attending networking events regularly and cultivating long-term relationships
with your fellow professionals can help a great deal.
You need to
develop your network to recognise your ideal customers and the unique problems
that you solve in your business. That way, when members of your network come
across other people, they can introduce your company which will create an
optimal situation where you are solving, not selling.
An
attractive website can make your business look professional. But the real
benefits will depend on functionality and ability to attract customers to your
business. If your website is outdated, consider a redesign.
To combine
business blogging with in-person networking, here are five ways that will help
you attract new clients, grow your network, and enhance your business growth:
1) By
publishing blog posts on a variety of topics that correspond to the specific
customers, products, services or situations that you deal with in your
business, your networking colleagues can easily find and share this specific
information when they meet an ideal customer for you.
2) On your
blog, you can educate people by including case studies that will clearly show
your network; what you do and who you do it for.
3) Visit
networking events, get call cards and visit other company’s websites. When you
find a current and highly informative collection of articles (blogs) about the
same topics you referred to at the meeting, it will validate the positive
impression you made in person.
4) Members
of your network may also post your content on the social media to share with
their entire network. By blogging consistently and linking to your posts on
social media, it makes it easier for people to know you. You can return the
favour with a simple public “thank you” that your followers will see.
5) If you
speak to someone at a networking event who might also be a potential customer,
blogging gives you a non-threatening and effective way to continue the
conversation. Simply send them the link to one or two of your blog posts that
either describe how you solved a similar problem for another client or provide
some self-help tips they can apply immediately, to get some initial relief.
It is
instructive to conclude here that blogging and social media don’t replace
physical networking, but combining both and using them effectively will help
you enhance your business relationships both physically and online.
(nationalmirror)
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