Canon, which introduced two
hero products in Nigeria – the EOS 5D Mark IV camera and E-series of PIXMA
printers – E474 and E414, in partnership with its Nigerian distributor, Jamaica
Trading Company, also rued the scarcity of foreign exchange in the country.
Fielding questions from
journalists in Lagos at the Celebrate Africa event and launch of the two
products, the Sales & Marketing Director B2C, Canon Central and North
Africa (CCNA), Somesh Adukia,
said another challenge specifically confronting the brand in Nigeria was the
low awareness around its products.
However, to reverse this trend, Adukia said Canon will compete favourably in the market by strengthening its in country presence and focus. Already, he disclosed that Canon had invited its end-users to get a hands-on experience of the newly launched products and experience Canon’s portfolio that enable a seamless input to output journey for the user, right from photo capture to printing.
He said, “Our ‘closer to customers’ strategy has been one of the pillars
of our growth in the African market as it has allowed us to better understand
the sentiments of our customers, subsequently enabling us to better serve them.
Our setting up of a dedicated entity in Nigeria last year and the introduction
of the new products today is our next step in this strategy by providing the
best possible services to our customers in the region.” (Guardian)
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