The internet has become a new driving force for business, however, in other to make it very functional and help business to attract, engage and eventually convert prospect as well as build confident and loyalty of existing customer - a corporate web presence (website) must be optimized to enhance interaction and engagement. An optimized website also help to increase your visibility online as well as search engine ranking – all of this mean one thing, increase sales lead generation and of course business. So the million dollar question is: What are the common business website mistakes you should avoid in 2020? We’re glad you asked! Below are info on the common business site mistakes you should avoid in 2021 – and how you can use them to keep your website looking fresh..
NO CALL TO ACTION
Without a main call to action,
customers won't know why they are visiting your website or what your company
has to offer.
93% of small business websites do
not display contact email addresses.
49% lack any phone numbers on
their home page.
POOR DESIGN
By taking design into your own
hands, a business can cause itself headaches and risk having poorly designed sites.
41% of small business owners who plan to improve their websites, say
design/aesthetics is the top choice of action.
TIME CONSUMING UPDATES
When you maintain your site
yourself, you run the risk of wasting time you could be using to cultivate your
business. 64% of businesses find the time necessary to update the website a
major challenge. 25% say the cost of maintaining the site is a big hurdle.
NO METRICS
Without metrics, businesses are
unable to track their progress, their reach or their customers habits and
needs. 75% did not use analytics tools to measure their websites or email
marketing performance. 60% do not feel they have the tools needed to make sense
of their site analytics or take to resolve issues.
POOR SEO
Discoverability is important,
helping potential customers find your company. 26% of small-business sites
cannot be found in online searches because their website earn a Google Page
Rank of zero or have no Google Page Rank.
NO ONLINE MARKETING CAMPAIGN
Reaching out to customers on a
regular basis with product information is important to your cash flow. 90% of
small-business sites do not have any structured online marketing campaign.
NO SOCIAL MEDIA LINKS
By allowing your customers to
share their experience with your brand via social channels, you're enabling
information about your business to reach people you might not have otherwise
targeted. 91% lack facebook widgets. 94% lack twitter widgets.
NO MOBILE OPTIMIZATION
Most people today look at websites
on their mobile devices. Without the technology to engage this group, small
businesses are missing out on key consumers. 60% do not have mobile websites or
know if their website are mobile-capable.
NO DESIGNATED I.T PERSON
Without designated IT help, small
businesses risk security breaches or costly mistakes. By going with Success
Drives Limited, IT help is included with your website package. 44% of small business
have been cyber attacked. This 2020 give your clients and customers the tools
they need to interact with your business and ensure you don't make these same
website mistakes. Request a free quote on our topnotch website
development/digital marketing services at an economical price
GET A FREE QUOTE NOW {25% DISCOUNT INCLUSIVE}
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Call/Whatsapp: 08102004012,
07052984198
Email:
itconsult@professionalservicesng.com or creativesolutionsng@gmail.com
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