Wow!!!
Emirates Airlines has invested over
$1 billion on its wine programmes. This development was made known by its
Regional Manager, West Africa, Afzal
Parambil, in an interview at a wine tasting ceremony by the carrier at the
weekend in Lagos.
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Parambil
said a lot of investment has been made on the wine programme in the last ten
years. He said Emirates established a robust win programme in the last 10
years.
According
to him, the airline sources its wines from 12 countries, including Argentina,
Australia, Austria, Chile, France, Germany, Italy, New Zealand, Portugal, South
Africa, Spain and United States.
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In Parambil’s
own words, “Since 2006, Emirates has invested about $1
billion in its wine programme. As an airline, over 2.2 million bottles of
champagne and wine have been served on First and Business Class, while 2.6
million bottles have been served in Economy class. Across the network daily, we
offer 80 Champagnes, wines and ports, over 30 spirits, Aperitifs, and Liqueurs,
and about 14 cocktails.
“In every aspect of our business, our aim is to provide the best
experience for our customers and we have curated a wine programme that is
reflective of that promise. We are proud of the fact that our wine lists are
comparable to what you might find in a top restaurant in the best cities around
the world. We serve 80 different champagnes, wines and ports on our flights on
an average day in all classes across our international network.
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“The wines on each route are carefully selected to complement the
menu and include exclusives found only on Emirates such as the Dom Pérignon
2005 Rosé champagne and 1963 Graham’s Colheita Port. A long term buying
strategy also means that the airline has 7.4 million bottles of wines currently
stored in its cellar in Burgundy, France, some of which will only be served in
2037.”
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