The
purpose of this meeting was to collectively tackle the challenges experienced
by these stakeholders due to logistics; top on the list was spoilage of goods
in transit because of long transit time to the destination countries.
The
impact of this engagement was almost immediate as shipping lines offered
transit times of 35 -50 days to the Far East as opposed to the 60-100 days
which had been previously offered on the same routes.
Prior
to this meeting, the exporters and the shipping line were working together but
there was no collaboration. All of a sudden, because these shipping lines were
made to understand the impact of shorter transit time on the quality of the
cargo of their clients, they committed to deploying vessels with fewer
transshipment ports during the cashew export season and it was a win for both
parties.
It is
absolutely important to identify and collaborate with the necessary parties
across the export value chain for outstanding results and it is most effective
when done as a team. Every time we function in silos, we lose the benefit that
collaboration could have offered.
Export
is not a stand-alone business. Rather, it is one that involves collaboration
with regulatory agencies, financial institutions and other service providers. Who
would you collaborate with today to make your export transactions seamless? Why
have you not made the move to collaborate with them?
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