SMEs are looking for ways to use data science and
analytics, and this need is becoming increasingly pressing with the ongoing
digital revolution. The topics covered in the books will help to provide the
knowledge leverage needed for implementing data science in small business. The
demand of small business for data analytics are in conjunction with the growing
number of freelance data science consulting opportunities; hence this book will
provide insight on how to navigate this new terrain.
This book uses a do-it-yourself approach to analytics
and introduces tools that are easily available online and are non-programming
based. Data science will allow SMEs to understand their customer loyalty,
market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is
particularly focused on small businesses and explores the analytics and data
that can help them succeed further in their business.
What You'll Learn, Create and measure the success of
their analytics project, Start your business analytics consulting career, Use
solutions taught in the book in practical uses cases and problems, Who This
Book Is For
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