You can
convert free INFORMATION to CASH. I need you to know that Information Marketing
is very lucrative, and it can be your easy code to MILLIONS if you master how
it works. In spite of your field or your area of business, there's something
you know that people would be willing to pay for.
There's
a knowledge you have that has given you an edge, people would be willing to pay
so as to get that edge you have. With the trillions of information you have on
Google and YouTube, people still make millions selling information products.
Why? Google
can give you information, but it can't offer you a transformation process. You
need someone who has been there to show you how to walk the path. So here are a
few tips you can use to start selling information products.
1. Identify Your Target Audience:
What
problems can you solve with your knowledge? Who are the people that have these
problems? Where can they be found? How badly do they want this problem to be
taken away? What message would they resonate with faster? This is how you
identify your Target Audience.
2. Start Sharing Valuable Content:
This is
not the time to create anything, you need to build your KLT. You do this by
creating content that your target audience will resonate with. Create content
that speaks directly to their problems. Be GENEROUS with giving value to them,
and make sure you're speaking directly to your customer avatar. This would make
them Know, Like, and Trust you.
3. Build A List Of Interested Buyers:
Since
you're just starting out, you'll need to attract the people that are most
interested in what you're offering. You do this by giving out a money magnet.
Most people call it a lead magnet. It's FREE information that gets them to test
your waters. It can be in the form of a report, a webinar, or a journal.
Anything you can use to attract them to where you can follow up with them,
either a WhatsApp group or your DM.
4.
Give Them Your Offer:
After
they have tested your FREE juice, this is where you tell them there's more
where this came from. Tell them you have MORE for them if only they can take a
chance on your product (what you have in mind to create). When they oblige:
5. Collect Your Money, Create The Product, and
Send To Those That Paid.
Internet
Marketers call this PRE-ORDER. Those that didn't buy immediately, FOLLOW UP.
Note:
Did you notice I didn't start with creating the product first? Do you know why?
Most people create what people aren't willing to buy.
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