Thursday, 30 July 2015

THREE BRAND MANAGEMENT FIRMS GET IWG DEAL

I Will Give (IWG), a Pan-African Non-Governmental Organisation (NGO), has secured the services of three marketing communications firms for its brand management in preparation for a major public presentation later in the year.

A statement signed by the Chief Executive Officer of Tri-bond Company Limited, Mr. Ayo Aluko-Olokun, which was made available to Tectono Business Review, stated that the communications team was made up of Prima Garnet Africa, Bluebird Communications Limited and Tri-bond Company Limited.

According to Tri-bond Company boss, the team would collectively serve as IWG’s brand management consultants and position it for six strategic intervention initiatives aimed at the development of Africa.

He described the IWG as a groundbreaking platform with high social impact programmes aimed at improving socio-economic outcomes in six specific areas. He said: “The strategy is to build a platform that will expand domestic financing for health and development through private and voluntary giving from Africa’s expanding middle class, including corporate social responsibility, philanthropy and high net worth individuals.”