It is very unfortunate that
majority of Nigerians like doing what will not add value to them every day and
hate what will add value to them. Why is it so? Is it as a result of acute
stupidity or illiteracy? Each time we, at Tectono Business Review, see people discussing
and arguing over what happened in Big
Brother Naija, we feel very bad. Some foolish media firms and hungry
bloggers report what happens in that belittling reality show. Nigerians have enough
to waste watching adults behaving like kids. The show is neither educative nor
informative and only meant for people who have very low intelligence quotient. These
people have very strong aversion for intellectual adventures.
There are many educative and
informative programmes on television channels like CNBC, CNN and others. These are
value-adding programmes where someone can get information that can make him very
successful in his career. We must confess that we have lost count of what we
have benefitted from watching a business channel called CNBC on a daily basis. We
have watched Professors from Harvard
Business School discussing important business strategies. We got to know a
lot about brand, branding and brand management from a Professor of Marketing
Communication at Stanford Business
School who was interviewed on CNBC. We have also watched CEOs of top 500
companies in the world speak on their success strategies on CNBC. Alhaji Aliko Dangote’s interview on
CNBC is still fresh on our memory. The list is endless. We do not have any
reason to watch Big Brother Naija.
Some years ago, there used to be some
business and entrepreneurship television reality shows like The Dragons’ Den, The Apprentice, The Entrepreneur etc. Let us reveal
here that the founder of Tectono decided to go into corporate business
after watching judges in The Dragon’s Den reality show like Ibukun Awosika, Chris Park, Alexander
Amosun, John Momoh, Tokunbo Ismail, and Femi Tejuosho. These highly
analytical and brilliant CEOs motivated Tectono boss a lot. What sort of motivation
will someone get from watching Big Brother Naija?
Nigerians, why can’t these
business and entrepreneurship television reality shows be sustained? Why do
Nigerians have strong affinity for mediocrity? It is obvious that corporate
bodies prefer doling out money to sponsor Big Brother Nigeria and other stupid
reality shows. We still have a very long way to go in Nigeria. We weep for this
country!!!
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