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This was made known by Brand Finance
during the 2019 result announcement evaluation. According to the results, Turkish
Airlines was declared as the most valuable brand of Turkey in all sectors.
The national flag carrier, who
repeatedly assumed this title before, reinforces its leading position in Turkey
with recent results.
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In his remark on the results, Turkish
Airlines Chairman of the Board and the Executive Committee, M. Ýlker Aycý said, “We are proud of our achievements which has been crowned with
our strategy to become the best airline company in the world. Continuing the
last years’ success indicates that our performance is sustainable. It shows
that we are on the right track. We know the value of being the flag carrier of
Turkey as we keep our flag flying in 124 countries.”
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The airline was assessed by Brand
Finance, which evaluates thousands of brands on a global scale through the
researches centred on finance and marketing variables, annually announces its
ranking results, which are shaped according to the brand power and value
criteria to the attention of world public opinion and sectors every year since
1996. (Nation)
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