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| Onyekachi Ugwu |
Keen
observers will agree with Tectono Business Review that the online media campaign coordinators of the
representative of Udenu/Igbo-Eze North
Federal Constituency in the lower chambers of the national assembly are
grossly incompetent. They cannot even sell themselves, let alone selling their
principal to the electorate. What they do on a daily basis is posting fictitious
pictures of constituency projects done by their boss.
Our
constituents cannot be fooled because they are aware that those projects only
exist on Facebook. Constituency projects cannot be said to be an achievement
owing to the fact that money for such projects were shared equally to all House
of Representatives members. We are interested in seeing human and
infrastructural developmental projects he has been able to attract to the
constituency with his influence and connections.
Having
realized that the lies they peddle on Facebook on a daily basis do not work,
those incompetent media coordinators have resorted to crass campaign of calumny
against those opposed to the reelection of their principal. They have even threatened
the publisher of Tectono Business Review. They always go by the maxim that ‘Integrity Speaks.’ We all know that
integrity cannot coexist with insincerity.
Let us
state it unequivocally again that Hon.
Dennis Agbo is unmarketable to the constituents of Udenu/Igbo-Eze Federal Constituency. The Enugu State chapter of People Democratic Party (PDP) should
know that giving him ticket is tantamount to dashing out the constituency to
either APC or APGA. In this write-up, the veteran political wordsmith, Onyekachi Ugwu, further exposes the
incompetence and inadequacy of those online media coordinators. Relax and
consume it.
UDENU/ IGBO-EZE
NORTH: SOMERSAULTING MEDIA CHIEFS
How do
you know defeated media men? When they throttles on in epileptic fit of
throwing lame jabs, punctuating every of their responses with phrases like,
Selfish people, sycophantic people, losing group, few haters and so on and so
forth.
You
can hardly make meaning out of their writings, because regardless all
struggles, they keep trudging on and paddling their campaign canoe upstream
with broken paddles. Their followers hardly help, though they try daily to make
headway. They too, like their headmaster, lack the grit, brain and firepower to
raise the bar of issue canvassing and public debate
It is
not about accepting the job of a media coordinators, but about having the
remotest knowledge of what the job is all about, and knowing how to set agenda,
and when to and where to. It is about being in the lead, determining issues to
engage public debates and elicit the kind of responses desired. It is about
harnessing and aggregating feedbacks and using same to engender conclusions. It
is not about coming on to defend and weep and curse, and getting everything on
a wrong footing.
Social
media has proven itself as a veritable tool in the hand of marketers: be it
goods and services or political marketing. It has also exposed us to the
theatrics of inauthentic people whose forte is projecting false emotion or
covering a real one. The nonverbal and verbal behaviors of such people begin to
misalign once they step out to churn their conundrum of falsehood, their
infantile rantings and bogus claim of achievement that exist only in the
imagination.
Reading
them, it evidently pans out that their facial expressions don’t match the words
they write. Their postures are out of sync with their write ups. At such times,
and as has become commonplace they no longer move in harmony with each other;
they disintegrate into cacophony....each member of the team speaking out of
turn.
When
canvassing and or even responding to issues becomes borne out of anger rather
than a dedicated commitment to dispel or correct an impression, mistakes cover
the tarmac like tar. Conveniently, words don't mean what they say anymore.
This
idea is not exactly new. In fact, Darwin proposed it: “A
man when moderately angry, or even when enraged, may command the movements of
his body, but … those muscles of the face which are least obedient to the will,
will sometimes alone betray a slight and passing emotion.”
Simply
put, lying — or being inauthentic — is hard work. And it’s even becoming of a
more helluva dimension in the run up to the primary election to determine who
flies the flag of PDP in the House of Representatives election of Udenu/Igbo-Eze North Constituency.
It’s
amusing nevertheless to see the traducers of campaigners against non-performance
resort to media bullying. It’s laughable that unlike a bull they don't consider
their object for bullying. Even a bull doesn't bulky a lion. So bullying isn’t
going to work.
A
resort to lying about everything won't work either. They lied about automatic
ticket. For weeks they hung it on their weary neck like a scaremental. But it
won't work.
When
people lie, they are juggling multiple narratives: what they know to be true,
what they want to be true, what they are presenting as true, and all the
emotions that go along with each — fear, anger, guilt, hope.
All
the while, they are trying to project a credible image of themselves and their
principal, which suddenly becomes very, very difficult. Their beliefs and
feelings are in conflict with themselves and each other because deep down their
soul they know that the image they seek to portray of their principal is false.
Full
of guilt, they resort to labeling those campaigners with every kind of badge
they can imagine in their hearts. Unfortunately, they fail to realize that
their new narratives won't stick either, because society is already awash with
the truth and would not buy into such calumny campaigns, which they come up
with in other to remain afloat and by so doing whittle the gains we have made.
In
all, Udenu/Igbo-Eze North Constituency is becoming ripe like pomegranate, sweet
looking and inviting.
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