Aspiring
brand ambassadors can improve their chances of being selected through personal
branding. Personal branding is the process of creating a powerful and
well-defined positive idea about an individual that would come to mind whenever
any person thinks of that particular individual.
In order to
improve on this, the tangible and intangible characteristics of the person have
to be managed through personal branding and image building. The tangibles for
personal brands include the person himself, his characteristics, experiences,
qualification and remuneration while the clients’ experience with the brand
forms the intangible features.
Using the internet
as a tool, these are some methods that have proved to be effective in making
your brand to be constantly in demand:
Create
your own website
Every
professional has a lot to gain from having a personal website. The website will
contain a profile of the person and will aid having a strong presence on the
Internet. A personal website is one of the secret weapons to personal branding
success. It is the starting point of the whole process. It’s your own space on
the web. If you haven’t secured your space on the web, you are really making a
huge career mistake. You don’t have to be tech-savvy to do this, once you have
the basic computer knowledge, you are good to go. Tectono Business Review suggests you use your names as your domain name.
Use
your domain email otherwise known as webmail
A domain
name branded with the professionals’ name is more capable of drawing people’s
attention than the regular ones like ‘@gmail.com’ or ‘@yahoo.com.’ Every expert
with a niche should articulate all the features that make up his or her
personal brand. The process is not as hard as you think; you just haven’t taken
the time to find out. Once you have domain name, you are automatically given a
domain mail server. All you need to do is to connect your outlook application
to the mail server. On the other way round, if you want to access your domain
emails with Gmail, which is also possible, there is a service you can use
called Google Apps.
Become
an authority
People who
tend to limit themselves to networking at industry events in order to become an
authority in a field will not achieve much. The best way is to write useful
content in the area of expertise consistently and sharing the information with
people. You become an authority by narrowing your niche to a particular
audience and creating useful content in that niche for over a long period of
time.
One other
way is to engage influencers on social media platforms through sharing of posts
and contributing to group discussions. The secret used here is by mentioning
influencers on post and after the post is published, you reach out to them to
share the content. It’s a good way to build connection in your niche. Let’s give
some examples. Would you rather hire a wedding photographer or an ordinary
photographer to cover a wedding event? A wedding photographer should be better.
Why? Because you felt that the wedding photographer is more of an expert in
that field.
Build
your e-mail database
The contact
detail of people who may need your services or refer you to other people is a
treasure that should be kept safe. Moreover, building a mailing list is one of
the most important and most neglected aspects of personal branding. The social
media cannot achieve what a mailing list would because the social media account
can easily be manipulated.
Your email
list and personal website are the things you own. They are your real estate.
Your list can definitely help you secure another job, if you ever get laid off.
How can you so this? Just send out newsletters to your list informing them you
are available for a new opportunity. They already perceive you as an expert, so
they can’t wait to grab you. To get a very good e-mail database that you can
use to draw customers, click on the link below:
Use
social media platforms
Tectono Business Review recommends
the use of social media to connect to influencers in your area of expertise. On
these platforms, proving to be knowledgeable about relevant issues, keeping an
updated profile and collaborating with others in executing tasks is essential. Social
media can never be ruled off as a personal branding tool. You have to keep your
updated profile on the major social sites like LinkedIn, Twitter and Facebook.
These social sites would drive the basic traffic to your website. Tectono
Business Review’s recommendation is LinkedIn. Give yourself a goal to add at
least 20 thought leaders in your community each day. Once added, make contact
with them. Do not sell to them, but simply ask them what you can do for them.
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