Paul
Olson, managing director
of Red
Wings Shoes for the Middle East,
Asia, Africa, Russia and CIS, was upbeat about the company's prospects when he
was interviewed at the ADIPEC conference in Abu Dhabi
The
company debuted in the UAE 42 years ago, with a Dubai head office established
in 1996, and bespoke manufacturing facility. There is also a presence in 12
other countries across the region, including Saudi Arabia and Oman. Red Wing is
also well represented in 12 African countries, including the major oil and gas
markets of Nigeria, Angola, Egypt and Ghana, and emergent East African
countries such as Kenya and Tanzania.
Paul
Olson said: "Our
Dubai team is a really talented group, it is like the United Nations, they are
from all over the world - and this reflects the oil and gas industry, which is
one of he most multicultural industries in the world."
Olson
talked about the importance of good customer service. "We provide
solutions for each customer," he said of the personalised safety products the
company makes, depending on specific client needs. "We customise
everything to exact specifications."
"Flexibility
with supply" is another strategy that Olson says helps the company thrive
in the current economic climate. Compared to the Middle East, Olson said times
had been tougher in Africa but the company is "working hard to sustain the
business" on the continent. (Oil Review Africa)
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