Friday, 22 January 2016

DANGOTE SALT UNVEILS NEW SALT PACKS


NASCON Allied Industries, the food ingredients subsidiary of Dangote Group, has launched a new pack for its refined salt, Dangote Salt. The new salt pack is part of initiatives to endear the product to its teeming customers and still comes in packs of 250g, 500g and 1kg.

In a statement, the Head of Marketing, NASCON, Olufemi Ashipa, said the new packs would make the product more accessible and affordable for consumers and other end users. He explained the new pack is made of a stronger, more durable polymer that keeps the salt dry, adding that the stronger packaging also reduces the chances of the salt pack tearing accidentally while in transit or trade.

The salt pack comes with a new logo and with new colours changing from the traditional yellow and red to a classy /premium blue and white pack that is attractive, trendy and in line with its market leadership.

Ashipa said that NASCON is committed to continue to provide the best salt quality in the Nigerian market hence its products are refined to give a purer and finer texture for exquisite quality and continued health benefits. The products are iodized according to best global practices.

Ashipa said: “We have totally revamped our Dangote Salt, making it truly new and improved; it offers consumers a clear free flowing product at the right levels of iodization, moisture control and now has clearly differentiated premium packaging in line with our commitment to constantly innovate to exceed the expectations of our customers and consumers in Nigeria.

“The elegant blue and white pack delivers both functional and aesthetic value to our consumers, making the product pop on shelves as it is easy to recognize.”
Reiterating the value proposition of the revamped product, Executive Director Commercial, Halima Dangote, stated that the repackaging is a bold step as NASCON continues to lead product and packaging innovation within the product category”.

NASCON Allied Industries in 2015 adopted a new name to reflect current investments and new operational status of the company as a manufacturer of other related consumer and daily need products apart from salt.

“The company has completed installation of machineries for new products, tomato paste and vegetable oil”, the statement read. (Source: Guardian)