NASCON Allied Industries, the food ingredients subsidiary of Dangote Group, has launched a new pack
for its refined salt, Dangote Salt. The
new salt pack is part of initiatives to endear the product to its teeming
customers and still comes in packs of 250g,
500g and 1kg.
In a
statement, the Head of Marketing, NASCON, Olufemi
Ashipa, said the new packs would make the product more accessible and
affordable for consumers and other end users. He explained the new pack is made
of a stronger, more durable polymer that keeps the salt dry, adding that the
stronger packaging also reduces the chances of the salt pack tearing
accidentally while in transit or trade.
The salt
pack comes with a new logo and with new colours changing from the traditional
yellow and red to a classy /premium blue and white pack that is attractive,
trendy and in line with its market leadership.
Ashipa said
that NASCON is committed to continue to provide the best salt quality in the
Nigerian market hence its products are refined to give a purer and finer
texture for exquisite quality and continued health benefits. The products are
iodized according to best global practices.
Ashipa said:
“We have totally revamped our Dangote Salt, making it
truly new and improved; it offers consumers a clear free flowing product at the
right levels of iodization, moisture control and now has clearly differentiated
premium packaging in line with our commitment to constantly innovate to exceed
the expectations of our customers and consumers in Nigeria.
“The
elegant blue and white pack delivers both functional and aesthetic value to our
consumers, making the product pop on shelves as it is easy to recognize.”
Reiterating
the value proposition of the revamped product, Executive Director Commercial, Halima Dangote, stated that the
repackaging is a bold step as NASCON continues to lead product and packaging
innovation within the product category”.
NASCON
Allied Industries in 2015 adopted a new name to reflect current investments and
new operational status of the company as a manufacturer of other related
consumer and daily need products apart from salt.
“The
company has completed installation of machineries for new products, tomato
paste and vegetable oil”, the
statement read. (Source: Guardian)
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