According to
a recent report from App Annie, Facebook
Inc. now accounts for 40 per cent of the world’s top 10 most downloaded
applications. Products on the list of top 10 are
Facebook, WhatsApp, Instagram and Facebook
Messenger. In African user report, Facebook
released figures of its active users in Kenya, South Africa and Nigeria. The
index says about 4.5 million Kenyans use the platform each month; 12 million
monthly active users are in South Africa while 15 million Nigerians are monthly
active users on the network.
In another
release, its second quarter global user performance reports, Facebook says 1.5 billion people
use its platform monthly, 800 million use WhatsApp
while about 300 million people use Instagram globally. It also mentions that
about 850 million of its users are either owners or members of one of Facebook Groups.
Facebook Groups is not a new
product. It has been used by many people for personal and business reasons. The
feature allows you to bundle friends into packs, thereby making communication
and collaboration within the groups simple and more effective. It works like a
small inner Facebook circle.
Facebook Groups makes it easy to connect with
specific individuals, like family members, teammates or co-workers. Groups are
dedicated spaces where users share updates, photos or documents and discuss
with other group members. Facebook
groups are either closed, meaning that only the people invited by the members
can join, or secret, meaning that no one but the people in the group can access
it. Depending on your business objective, you can adjust the setting of a group
to suit your purpose.
Facebook Groups
is one of the few talked-about features of Facebook,
but it remains a powerful tool for helping entrepreneurs and businesses to
promote their products; support customers and provide services. Whether it is
yours or someone else’s, how can you use it to promote your own business?
Train
others
Training and
practical workshops are becoming a big business in Nigeria, and Facebook Groups can help you to provide
training in a controlled environment designed to support businesses.
Because you
can control user access and permission, you can get people to pay for the
training in exchange for access to the page. Others can also use Facebook Groups for
non-commercial training programmes. For example, if you run a blog training
programme, you can use the group to answer questions, provide supplementary
training as well as forge deeper relationships among members of the group.
Provide
customer service support
Facebook Groups
is great for means of adding value to your customer relationships.
Facebook Groups can
become a closed knit group where you can provide customer service and support
to everyone within the network. While Twitter
is a popular and simple platform for customer relation, Facebook Groups ensures that your
customers are not lost in other conversations, which Twitter cannot help. Most times,
secret Facebook groups are used for customer service, especially when the aim
of the platform is to limit the number of people who have access to the group
and to limit indexing through search engines.
Manage
team communication
Facebook is a great way to build and nurture teams.
Most employees and business are now creating Facebook groups for team bonding,
work and play. Facebook Groups could
be a great way to manage projects and teams; communicate with virtual interns
and assistants and ensure that workflow is properly, especially when there are
team members who work remotely.
As with any
other social media networks, care needs to be taken especially when you are
leveraging employee personal social media accounts for business. Having the
right policies in place will help to educate your employees, protect your
business and define the kind of information you share with the team.
Test
your new ideas with a close team
For people
who love to generate ideas by the seconds, a Facebook group can prevent you
from wasting money trying on ideas that may not work. Mastermind groups are
groups designed to help and support members of the group in achieving their
goals. Having a super team willing and ready to support and provide feedback to
one another is a great way to test an idea. Do you want to receive feedback on
a new idea or business? You can share with your team and receive instant
feedback about the product.
Establish
expertise
Creating a Facebook page is great for
personal branding, and to become an authority in your industry. Once you have
decided to do this, all that is required is to create a Facebook group or join an
existing one. Once people begin to ask you questions and you can provide
answers, either directly or indirectly, people will begin to recognise you and
your group. (punch)
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