Tectono Business Review: 200 MARKETING COMPANIES SEE WEB3 AS NEXT GOLDEN OPPORTUNITY IN DIGITAL MARKETING

Thursday 27 July 2023

200 MARKETING COMPANIES SEE WEB3 AS NEXT GOLDEN OPPORTUNITY IN DIGITAL MARKETING

As ideation over how to utilize Web3 tech stack is contemporarily in progress by hundreds of marketing firms, it has become explicit that the Web3 ecosystem is capable of become the next auspicious opportunity for digital marketers.

According to a report, the digital marketing landscape has moved to a more privacy-centric environment in the last three years.

Therefore, marketers may also need to change their methods and embrace the Web3 tech stack.

200 marketing companies are already pondering over the new digital media landscape and 71 of them have jointly raised $600 million in funding.

Messaging, Questing and Loyalty platforms are the most funded categories with each attracting more than $100 million in funding.

Quest platforms like Yield Guide Games create engagement marketplaces, directing users to complete incentive offers.

This aids a more direct brand-user relationship than ads.

Furthermore, loyalty firms help brands increase customer value and retention through rewards programs powered by NFTs and tokens.

While Web3 continues to evolve, digital marketers need to upgrade their approach and embrace the emerging technology.

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Thursday 27 July 2023

200 MARKETING COMPANIES SEE WEB3 AS NEXT GOLDEN OPPORTUNITY IN DIGITAL MARKETING

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